If you're looking for the most beautiful pieces, at the most reasonable price, or looking for service perhaps by someone who is extremely knowledgeable, reliable, and even warm hearted, honest-to-goodness trustworthy, well then this place is a MUST. I consider myself to be very picky when it comes to style and my fine jewelry. I wanted to find the highest quality as well as unique. After doing some research on where to find the best jeweler, I came across La Quinta Jewelers. From the outside. It appears as though it is "just another jewelry store"... but don't be fooled! After roaming around a bit, admiring all the beautiful diamond collections, I finally had the privilege to meet Ralph, the owner. To be honest, with both the diamonds and Ralph combined-- I have to say it was one of the most memorable visits I've ever had at a jewelry store -- or any store this year for that matter. I would not trust anyone else with my jewelry except Ralph. SUPER IMPRESSED. If I lived in this area, I would name Ralph my lifetime personal jeweler if I could!! Sadly, I live quite far from here... I will definitely be back the next time I come to town.